WPP iQ

Transformative industry intelligence

Image representing an analogic glitch in a monitor

What does the NFT revolution mean for brands?

Wavemaker analyses how NFTs have captured the public’s imagination and why they’re essential for winning in today’s creator economy

Enter the metaverse

abstract neon light door and staircase

19 Jan 2022

How brands can shape the metaverse to their advantage

Ogilvy reveals how brands are experimenting to reach new generations of consumers

Andy Hood, WPP

09 Dec 2021

01:30

The metaverse explosion

WPP explores how brands can reach new audiences in the virtual world

Futuristic city

22 Oct 2021

Into the metaverse

Wunderman Thompson on the consumer trends and brand opportunities emerging as the metaverse takes shape

Car light trail driving straight in surreal digital render scenario

06 Oct 2021

Gaming and the metaverse

Landor & Fitch outlines why gaming is both the genesis and the current centre of the metaverse

Accelerating growth

Women buying online

09 Nov 2021

Driving rapid business growth with social Shops

VMLY&R Commerce explores a new route to market

concept of a person made out of data

28 Oct 2021

Driving value at scale with human-centred personalisation

Ogilvy on the growing need for brands to embrace authenticity

Glowing cube

02 Sep 2021

Why visual AI is the next frontier of ecommerce

BAV Group discovers how visual artificial intelligence (AI) can help brands and retailers thrive

Report cover image showing an abstract picture of mountains and icebergs

26 May 2021

Regeneration rising

Wunderman Thompson Intelligence on how brands can use regeneration as a framework for driving lasting change

Featured work

Girl sat on her Mother's knee watching the ballet with Dell's eSight glasses on

17 Nov 2021

VMLY&R: Dell’s Unseen Ballet

How Dell used technology to give people with visual impairments an unforgettable experience

Fund Femme illustration

22 Sep 2021

Wunderman Thompson: Fund Femme

Helping to level the playing field for women and non-binary entrepreneurs

Half of the image is of a girls face and the other half is of the world with a face

20 Apr 2021

AKQA: Studio Olafur Eliasson's Earth Speakr

Amplifying children’s views on the future wellbeing of the planet to global leaders

Nestlé Brazil The KitKat Chocolatory Ecommerce Experience. Graphic of ecommerce platform on computer screen

22 Mar 2021

Landor & Fitch: Nestlé Brazil The KitKat Chocolatory Ecommerce Experience

Allowing customers to ‘Have a Break, Have a KitKat’ wherever they are

Close message

Privacy Policy

We have updated our Privacy Notice for this website. Please review our Privacy Policy.

Go to Privacy Policy