WPP at COP26
This year’s annual United Nations Climate Change Conference brings together governments, NGOs, thinktanks and business in Glasgow to discuss the world’s greatest challenge and agree actions to accelerate our climate transition.
Saving our planet is now a communications challenge. We know what to do, we just need the will.Sir David Attenborough
Marketing and communications have the power to shift opinion and change behaviour at the scale needed for a more sustainable future.
As an industry we have a role to play with our clients, partners and suppliers in promoting low-impact, sustainable and regenerative living. WPP has set its own industry-leading net zero target, and is working with our clients to help provide more sustainable ways of living through new business models or product innovation.
Find out more about WPP at COP26 and watch our live panel with summit host, the UNFCCC (UN Framework Convention on Climate Change).
Responsible consumption and production as a transition accelerator
WPP’s COP26 UNFCCC panel discusses how business innovation can help consumers lead more sustainable lives – with Google’s CFO Ruth Porat, Reckitt’s CEO Laxman Narasimhan, the UNFCCC’s Deputy Executive Secretary Ovais Sarmad, and WPP’s CEO Mark Read, moderated by Bloomberg Television’s Maria Tadeo.
Climate crisis: the greatest creative challenge
Mark Read speaks at the Advertising Association’s Ad Net Zero Global Summit on why creativity can play a critical role in tackling the climate crisis, how our industry is innovating to accelerate the transition and where we must do more.
How WPP is helping efforts to get to net zero
Our CEO Mark Read talks to Bloomberg TV from COP26 in Glasgow about the role WPP and its clients are playing in the fight against climate change.
Accelerating change through our work
03 Sep 2021
VMLY&R Commerce: Hindustan Unilever Limited (HUL)’s Smart Fill
An industry-defining initiative encouraging customers to reduce, reuse and recycle plastic
29 Jul 2021
Landor & Fitch: The Good Net Project
A game-changing sustainability initiative to help fight marine pollution
24 Jun 2021
Helping single-use packaging disappear
22 Apr 2021
Ogilvy Social.Lab Poland: LEGO®’s Green Instructions
Helping the next generation to make the world a better place
20 Apr 2021
AKQA: Studio Olafur Eliasson's Earth Speakr
Amplifying children’s views on the future wellbeing of the planet to global leaders
20 Apr 2021
VMLY&R: Alpro’s Eat Your Way To A Better Planet
Changing the way the world eats for the better
20 Apr 2021
Grey Colombia: Greenpeace’s Earth Is Saying
Giving Planet Earth a voice
13 Apr 2021
AKQA & Universal: H&M Looop
A revolutionary recycling system