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Transformative industry intelligence

running AI, metaverse concept background

14 Mar 2022

The metaverse: the next frontier

Digital, immersive, 3D experiences where avatars meet – and transactions are done – are the next opportunity for brands

Conceptual Illustration of NFTs

10 Mar 2022

Beyond the hype: six practical NFT use cases

Potential ways brands can incorporate Non-Fungible Tokens (NFTs) into their consumer offerings

Clothing Store With Clothes, Shoes, Other Personal Accessories And Neon Lights

01 Mar 2022

Liminal retail: digitising physical shopping

How retailers are bringing the metaverse into the physical world

abstract neon light door and staircase

19 Jan 2022

How brands can shape the metaverse to their advantage

Through virtual worlds, NFTs and immersive experiences, brands are experimenting in reaching new generations of consumers

Glowing tree hologram

18 Jan 2022

Climate tech: the untapped (brand) opportunity

How brand building and purposeful storytelling can create a competitive advantage for companies innovating to support the planet and society

Image representing an analogic glitch in the monitor

17 Jan 2022

What does the NFT revolution mean for brands?

Non-fungible tokens (NFTs) are creating an abundance of intellectual properties that are essential for winning in the post-modern creator economy

CES on Vegas Sign

14 Jan 2022

CES 2022: the innovations that stole the show

The emerging tech-driven trends that will impact marketers over the next year

modern room light space

13 Jan 2022

2022 tech trends through the lens of CES

Emerging tech-driven trends and what they mean for marketers this year

CES backdrop saying 'Welcome to Las Vegas'

06 Jan 2022

Topics to watch in 2022

From creative commerce to mixed reality and NFTs, VMLY&R captures the key trends from this year’s show

Family using VR headsets

06 Jan 2022

Inclusive innovation

Mindshare’s Rachel Lowenstein on how to create empathy-driven experiences

Image showing the metaverse featuring figures of people

06 Jan 2022

Join the Wunderman Thompson metaverse

Discover a new frontier of customer experience where the opportunities are limitless

Glass blocks representing the metaverse

06 Jan 2022

A press conference with a virtual twist

P&G steps into the metaverse to launch BeautySphere, a brave new world imagined and built by AKQA

Electric car driving on yellow grid

21 Dec 2021

Accelerating ecommerce in the automotive industry

Developing a more customer-centric approach to buying a car

Graphic with people on phone screens

15 Dec 2021

The revolution starts here

Shifting consumer behaviour means brands and established media must adapt to a personalised future, fast

Graphic of man standing in a rocket looking out at space / the earth

15 Dec 2021

Space opportunities take off

Space exploration is no longer the stuff of sci-fi. It is happening right now and offers endless opportunities for brands with the vision to climb aboard

Multicoloured abstract image

15 Dec 2021

The social rhizome

A more organic and anarchic social media that is more akin to lived experience would empower us all

David Rolfe, Global Head of Production, Hogarth

09 Dec 2021

01:30

Realising success through brand expression

How to navigate between the real world and the virtual to create the optimum experience

Jessica Zhang,  Chief Client Officer, Mindshare China

09 Dec 2021

01:30

Integrated innovation uncovered

Merging existing technologies with original market segments to fuel new ideas

Nadine Thomson, Global CTO, MediaCom

09 Dec 2021

01:30

No longer a numbers game

Using data to drive positive change

Andy Hood, WPP

09 Dec 2021

01:30

The metaverse explosion

Reaching new audiences in the virtual world

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