WPP iQ

Transformative industry intelligence

Buildings becoming building blocks and floating around in the sky

22 Dec 2021

Portraits of change: the new economy

How changes in customer behaviour have altered culture, the economy and the marketing and advertising industries

3D pie chart with photographic elements on each of the segments showing different elements related to biodiversity and. sustainability

22 Dec 2021

COP15 in China

Why businesses should nurture their future success in nature – and how they can do it

Illustration of senses on green background

15 Dec 2021

Elastic identities

Explore how brands can engage with the wave of #ID culture and what might come next

Black and while illustration of activists

15 Dec 2021

Brands on the front line

We expect our favourite brands to stand on our side but – with insincerity attracting as much consumer ire as inaction – companies must react carefully to activism

Illustration of a globe

15 Dec 2021

Changing for good

From boosting recycling among young Londoners to helping keep police phone lines open during the pandemic Ogilvy Consulting continued to make a difference

Illustration of people walking

15 Dec 2021

The end of average

TV audiences are drifting apart, leaving us in a two-stream media world. To counter this priming must become more data-driven and tailored

Illustration of woman and circles

15 Dec 2021

Brands in motion

Mobility is on the move – from a once-narrow industry category to a pervasive platform open to all brands

Multicoloured abstract image

15 Dec 2021

The social rhizome

A more organic and anarchic social media that is more akin to lived experience would empower us all

Shelina Janmohamed, VP Islamic Marketing, Ogilvy

09 Dec 2021

01:30

Turning buzzwords into business growth

How to creative meaningful change in the areas of purpose, racial equity and representation

Justine Armour

09 Dec 2021

01:30

Becoming a magnet to the world’s greatest creative talent

How brands can show up differently in 2022 to become a magnet to the world’s most creative thinkers

Kishan Kumar, Chief Growth Officer, Wavemaker India

09 Dec 2021

01:30

Life 2.0 will spur new areas of growth

People have changed. Life has been recalibrated. What does this mean for brands?

Nadine Thomson, Global CTO, MediaCom

09 Dec 2021

01:30

No longer a numbers game

Using data to drive positive change

Kirk McDonald, CEO North America, GroupM

09 Dec 2021

01:30

The new brand promise

The consumer desire for convenience and transparency

Future facing graphic

09 Dec 2021

Accelerated change in 2022

WPP’s predictions for the year ahead

Multicolored pie chart

17 Nov 2021

How brands can engage in the creator economy

Discover how creators are building direct-to-consumer businesses and transforming their relationship with brands

People and modern technology connection

17 Nov 2021

The rebirth of social communities

Explore what makes an effective social community, what you can learn from them and how they can benefit your holistic marketing strategy

Millennial Influencer streaming a video conference live on her social channels

05 Nov 2021

Benefits of long-term influencer marketing

Why building longer-term relationships with influencers can lead to more meaningful results

City with light trail

27 Oct 2021

Digital sustainability 2021

Explore the benefits of a responsible data strategy that considers social and environmental impact

Megaphone Social Media Concept on purple background

21 Oct 2021

Key trends that will shape influencer marketing post-pandemic

How influencer marketing is evolving as the post-COVID world takes shape

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